What I know for sure...(successful) writers in the 21st century must have an online presence as a way to interact with their readers; an online presence that is current, relevant, and engaging!
What I know for sure...maintaing a vigorous writerly life and a consistent online presence is HARD work!
I left behind my highly rewarding university teaching life at the end of 2014 to pursue a full-time writing life in 2015. I was able to establish myself as an author in the world of children's literature (Grandma's Handgrown Love and Grandpa's Talespun Love) and get myself "out there" online and in person in a relatively short amount of time - and WOW! did I learn a lot last year!!!
An unexpected turn of life events last summer not only landed me back home in North Carolina (hooray!), but back in a full-time university position as well, and while I was able to "do it all" for a little while, I soon discovered that the demands on my time made it very easy to slip into a "squeeze it in where you can" kind of writing existence where maintaining the social media aspect of my writing life was concerned and, well... that is just not ok with me!!
If you, like me, found that some (or, yikes! all) of your writing life trailed off with the passing of time last year...join with me in making writing a priority in 2016!!